Commercial communications on social media
Labelling of commercial communications
What constitutes "Commercial Communications"?
- You mention (visually and/or auditorily) a brand, company, product, or service in your video.
AND - You receive a benefit from the company behind this brand, product or service.
A benefit can be for example: a payment, free or discounted products (make-up, care products, jewellery, clothes, games, mobile phones, toys, etc.), a lease (cars, etc.), food, drinks, restaurant visits, hotel stays, trips, events, unique experiences, gift vouchers, commissions via an affiliate link, etc.
What should I do if I use commercial communications in my video?
If your video contains commercial communications, you must make them readily recognisable to your followers and viewers by visual means.
How do I make commercial communications readily recognisable to my followers and viewers?
*If your audience predominantly consists of non-Dutch speakers, you can also use the therm "advertising".
If you are using a discount code or an affiliate link, follow the steps described above. In addition, we ask that the affiliate link be marked with an asterisk (*) and that the following message be stated below the link: “*Als je via deze link iets koopt, krijg ik daar commissie op.” (If you buy something through this link, I will receive a commission.)
How do you do this in practice? See examples
If your video is aimed at minors, additional rules apply, which you can find here.
Prohibited products
All forms of commercial communications for the following products are prohibited:
- cigarettes, electronic cigarettes, refill containers and other tobacco products;
- medicinal products for human use and medical treatments for humans available only on prescription;
- weapons;
- weapon-like toys.